Thursday, July 16th · 4 PM ET | 3 PM CT | 1 PM PT All registrants receive the replay.
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100% free. No credit card. Replay included.
What You’ll Learn
This is a practical, hands-on session built specifically for excavation and septic contractors. No theory. No fluff. Just the exact steps to optimize your Google Business Profile and start generating more local leads.
The exact fields, categories, and attributes that tell Google who you are, where you work, and what jobs you want — and how most contractors leave this incomplete.
How to structure your services so Google shows your profile to the right buyers — excavation, septic, drainage, site prep — at the right moment in the search.
A simple, repeatable review system you can run after every job — and how to respond to reviews in a way that builds trust and improves your local ranking.
The types of photos that convert browsers into callers — job site shots, equipment, before/after, and team photos — and how to upload them the right way.
How to use Google Posts to stay active, show up for seasonal searches, and signal to Google that your business is current and engaged in your service area.
The specific signals that move your profile up in the local pack — and the common mistakes that push you down — so you leave with a clear action plan.
Session Breakdown
This practical session covers every layer of your Google Business Profile — from the basics most contractors skip to the advanced signals that separate the top-ranked profiles from everyone else.
Business name, categories, service areas, hours, attributes, and the completeness signals Google uses to decide who to rank in the local pack.
How Google decides which profiles show up in the 3-pack — and the specific actions you can take this week to improve your position in your service area.
How to build a review system that runs automatically after every job, how to respond to both positive and negative reviews, and why review velocity matters more than total count.
The photo types that drive the most engagement and trust — and how to upload, tag, and organize them so they work for both Google and the buyers viewing your profile.
How to use Posts and the Q&A section to stay active, answer buyer questions before they call, and signal relevance for your highest-value services.
How to use Google Business Profile Insights to understand what is working, what to improve, and how to connect your GBP performance to actual calls and booked jobs.
Is This For You?
Whether you are just getting started with your Google Business Profile or you have had one for years and are not sure it is working — this session will give you a clear picture of what to fix and what to do next.
“Your Google Business Profile is the single highest-leverage marketing asset most excavation and septic contractors are not fully using. One optimized profile in a competitive market can generate more qualified calls than a $2,000-a-month ad budget — and it compounds over time.”— Scott Andreasen, CEO, Excavation Marketing Pros
Your Host
CEO, Excavation Marketing Pros · 2x Published Author
Scott Andreasen is the CEO of Excavation Marketing Pros and author of Excavation & Septic Internet Marketing Profits and Excavation & Septic Leads: Ready to Buy. With 17+ years in digital marketing and a focus exclusively on excavation, septic, and wastewater contractors, Scott helps established business owners build local search systems that produce better calls, better jobs, and trackable ROI.
Learn how to optimize your Google Business Profile to rank higher in Google Search and Maps, generate more qualified leads, and apply proven strategies right away.
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Thursday, July 16th · 4 PM ET | 3 PM CT | 1 PM PT
All registrants will receive the replay.